Company Background
Founded in 1944 by Chan Kok Tong, Sin Boon Kee Coffee Factory has been producing aromatic traditional coffee for over 80 years. A family business now operated by the fourth generation, it remains committed to its founder’s legacy of passion and quality.
Rebranded as SBK Coffee Group in 2018, the company now offers innovative, modern coffee products, satisfying customers worldwide. With the tagline “Brewing Memories Since 1944,” SBK Coffee continues to connect with consumers of all ages through its PRODUCT WIN strategy.
Corporate Values
VISION
We aspire to be a Inspiring global Coffee Family
MISSION
Customer-oriented: Offer high-quality coffee.
Employee-oriented: Foster talent.
Corporate social responsibility-oriented: Contribute to the environment and society.
CORE VALUES SBKC
Simplicity
We simplify and improve processes, focusing on impact and excellence. We value results over form.
Bold
We take pride in our brands and heritage, protect our reputation, and adapt quickly to stay competitive.
Knowledgeable
As leaders, we gather extensive knowledge about our industry and team, and communicate it effectively to motivate our people.
Creative
We constantly seek new ways to think, learn, and improve. We solve tough problems creatively and take calculated risks to advance the company.
PRODUCTS & SERVICES
SBK PREMIUM COFFEE PRODUCTS
We protect the trustworthiness of our 80-year-old legacy and heritage, by building the reputable SBK Coffee brand around supreme quality coffee products.
SBK INNOVATIVE COFFEE PRODUCTS
SBK Coffee Group offers innovative coffee products.
We launched the first 15g sachet Kopi-O roasted with butter in January 2018, now available globally.
Our “Royal Black Coffee,” blending Nanyang Coffee and Arabica, debuted in September 2019.
In 2023, we introduced the world’s first Cold Brew Nanyang Coffee with advanced sprinkle brewing technology.
We are committed to sustainability and continuous R&D to deliver top-quality products that meet our customers’ evolving tastes
SUPERIOR TASTE AWARD
PREMIUM COFFEE POWDER
SBK CONCEPT STORE
We believe “Traditional Penang Kopi-O” (Nanyang Coffee) is a unique cultural attraction for Malaysia and a timeless legacy.
The FIRST SBK Concept Store, launched in February 2020, serves as a tourist attraction, promoting culture and sustainability while offering hands-on coffee experiences.
As one of Malaysia’s oldest coffee factories and Penang’s main coffee supplier, SBK educates consumers on coffee types and DIY home brewing to match our in-store flavors.
From our first concept store in Penang, SBK has expanded to four outlets in 2023, offering contemporary Nanyang beverages and local delicacies to thousands of consumers nationwide.
